Monthly Archives: April 2014

What Do We Mean By “The Attention You Deserve”?

Customer communications are very important to us because delivering impeccable service is at the foundation of our business model.  From Graphic Impressions HQ in the center of the United States, we serve IMG_0016customers from coast to coast (and beyond).  We offer design, printing, and installation services for our customers, and we make our products using the best materials available in the printing industry.

We make our products with:

  •     The Latest and Greatest Quality Materials from 3Mmid-america
  •     High Quality Inks
  •     Mediums That Fit a Variety of Situations
    • Temporary or Long Term
    • Indoor or Outdoor
    • Digital or Screen Prints
    • Matte, Translucent, or Reflective

Our operation can do anything from design to installation.  We fill large or small volume orders, and orders can be placed in person, over the phone, through email, or via our website.  Our knowledgeable staff knows the right questions to ask to make sure our customers receive the best products and prices.  Our customer base is loyal because they know that we provide reliable, customer-oriented service.


The Graphic Impressions advantage is efficient, reliable service and quality.  Whether you are in fleet management, retail marketingadvertising, or real estate, the message is the same: Call us and see how we can help you to market your brand.  You, too, can get “The Attention You Deserve”.

Phone: (800) 237-2171


Designing Your Customer Communication


The way that information is displayed can either undermine or promote the underlying message.  Perhaps this is more salient today, when we’ve had years to refine and shape the way that information is delivered.  Texting, social media, and other forms of digital communication have co-evolved with the way that our culture reads information.   “Tl;dr“, for instance, is social media slang for “too long, didn’t read”, and is used to post summaries for text that spans more than a few short paragraphs – the limit for people who are actively scanning for the “main idea” in a text.

Hertz Rental Vehicle Graphic

While we can wax philosophical about the social ramifications of developing digestible information, the protests of Luddites and grammarians are irrelevant.  The reality is that quick, accessible information is more effective at delivering messages than long, complicated blocks of text.This is a symptom of an environment where information must be delivered efficiently and effectively.

Aesthetics also play a large role in delivering information.  A consistent, clean, and appropriate interface will help to direct customers to the services they need.  A cluttered, tattered, or inappropriate presentation can alienate customers and tarnish your brand.

Donald A. Norman’s the The Design of Everyday Things is a book that every marketer, engineer, and innovator should read.  The book explains how product designs, and designs in general, work for or against users.  It is canonical in a growing field of research that empirically looks at design and human interaction.  Norman’s statement “Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating,”  asks us who we are communicating with when we decide on a design (Design of Everyday Things: Preface to 2002 edition, X).

In the everyday we can point out examples where poor communication results from poor design.  Shop owners may have an area of a store that is never visited, not because consumers do not want the products are sold there, but because they have no mental map or directions to those products.  Maybe there is a unique product or deal that the shop offers:  How can they tell their customers?  Signs, window graphics, and permanent displays can help customers “read” your store and quickly find what they need.  In this way, your store’s design/layout alters the way your customers interact with you.

Shipping and trucking companies know that road safety does not depend solely on their drivers.  Reflective, easy-to-read, and fluorescent wraps can catch the attention of other drivers and inform them of blind spots and “no zones” around large trucks.


Whether you’re promoting your business, introducing a product, building your brand, or improving public safety, you can effectively design the way that you interact with customers by using products from Graphic Impressions.

Graphic Impressions offers Custom Signage, Vehicle Wraps Graphics,  and Retail-Centered Graphics products.  We can offer you products that are appropriate for indoor or outdoor, and that are geared towards cover_imagelong or short-term use.  Our facilities are capable of making ready-to-go signs and decals – all to your specification.

Because we use quality 3M materials, we are able to deliver the consistent, professional look that will give your customers confidence in your brand.

Tl;dr: Let us know how we can help you to improve customer communication.

Give us a call at (800) 237-2171 to place your custom order.

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After the End of March

As many of you are aware, the college basketball season is coming to an end.  We are slowly shifting back to the normal day-to-day here in Hutchinson, the location of our Kansas headquarters, which just hosted the NJCAA Men’s Division I Basketball Tournament.  Graphic Impressions created the graphics for the event and several of its participating sponsors, and is proud to be the company entrusted with this task.

NJCAA Hutchinson floor graphic
The end of the basketball season means, of course, that warmer weather is on the horizon in our city and elsewhere in these United States.  Celebrations, outdoor concerts, cookouts, street fairs, farmer’s markets, and garden sales will replace the snow plows, salt trucks, and empty sidewalks endemic to the colder months.

As always, Graphic Impressions is ready to help you with the design, creation, and installation of graphics to promote your business year round.  We would like the opportunity to help you promote your upcoming outdoor and special events as well.  Our versatile operation makes graphics designed to look great in indoor or outdoor environments and under various lighting conditions.  Because we use high quality materials,ttps://”

Among our plethora of options, we use industry leader 3M’s materials and appropriate inks to give your graphics a consistent, professional look.
These quality 3M materials:

  • Decrease installation and removal times.
  • Make your outdoor graphics last longer
  • Use adhesives that make installation easier and bubble-free
  • Include options for reflective films that make your graphics visible in an array of lighting conditions.

For events, signage has to work well and work fast.  Our staff of experts can custom create the signage you need to make sure you capture attention and sales.

Graphic impressions makes outdoor signs and banners easy and hassle-free.  Our commercial signage designers create artwork to fit any number of situations.  We manufacture frames, fittings, wlded brackets, create artwork to specifications, and powder coat sign frames and brackets for maximum outdoor durability

Give us a call at 800-237-2171 to place your specialized order today.

Phone: 800-237-2171


Graphic Impressions Social Media Statement

graphic impressions logoModern customer communications bear little resemblance to the advertising of yesterday. Advertising has been the principal way to communicate with customers since the advent of newspapers. Then came radio, cinema, and television.

Customer communications took a one-sided approach with advertising, and when used with face to face and telephone communication, made up the principal strategy for delivering information. Now that interactive telecommunications are booming and information is everywhere, there are new, exciting opportunities for us to facilitate the quality customer relationships that Graphic Impressions is known for.

Hertz Rental Vehicle Graphic

As new technologies emerge and research flourishes, one thing has been constant – the new never supplants the old. While it’s essential for thriving businesses to stay up to date, but it’s also important to take a step back and see the comprehensive picture. Effectively delivering what the customer needs requires a diverse strategy for customer communication.

We at Graphic Impressions understand this and are diversifying our marketing portfolio to deliver interactive content online. It’s important for any company to create, maintain, and nurture connections with clients. It’s doubly important for businessales@graphicimpressions1.coms to business operations to utilize the new opportunities afforded to us by emerging telecommunications.Mountain Realty Sign

We are stepping up our online presence and are also delivering our professional, reliable service by phone, email, and in person. Our staff is both available abroad and at our headquarters, which are conveniently located at the geographic center of the United States.

Graphic impressions aggressively researches new ways to utilize new technology to tailor our products and services to our customers’ needs. Really we are just doing what Graphic Impressions does best – adopting new ways to give our customers the attention they deserve.

Feel free to contact us directly through social media, through our email, or by phone.

Phone: 800-237-2171