Category Archives: Custom Graphics

Thinking Outside of the Box[car]: Insight Into Modern Aesthetic Enhancements

An article from 3M’s news blog gives a beautiful example of how aesthetic considerations can overlap with practical considerations to create a unique experience for customers.

From the article:

3M graphic films are not only protecting the interiors of three trains in France, they are enhancing them with artistic beauty, too.

Art Graphics inside of French Passenger Train

© Christophe Recoura

Rail passengers are being enveloped by art during their commutes, thanks in part to 3M France’s Commercial Graphics Division and 3M graphic films.

- Spark “3M graphic films provide visual feast for train passengers”, 3M August 2013 (click for full article)

So, while we are all know that custom graphics can help craft a professional visage and increase visibility, its good to think about the plethora of other applications.

It’s easy to become fixed on the functionality, but thinking outside of the box, how can something as powerful and revolutionary as modern printing techniques create new experiences for our customers and clients?  Food for thought.

If you have any unique ideas, leave a comment, or better yet, get out there and make your unique application a reality.

 

LED Optimizing Films from 3M: Available Through Graphic Impressions

Screen Capture of graphic films from from 3M info sheet

Did you know that industry leader 3M makes films that optimize LED backlighting? These films contribute to your overall energy savings by allowing you to use less light and more efficient signage. The versatility of the films allows you to use a wider variety of solutions, thus lowering your overhead without sacrificing quality or aesthetics.

Here at Graphic Impressions, we can, from design to installation, create your sign graphics using 3M™ Envision™ Translucent and Diffuser Films. And, as always, we’re here to answer your questions. Our knowledgeable staff will make sure that you get the right materials for your business.

Call us today at 800-237-2171, or email us to get started with your custom graphics today.

email: sales@graphicimpressions1.com
Phone: 800-237-2171


images

 

Vehicle Graphics: More Than Just Advertising

IMG_9434SMAre you promoting your brand effectively and efficiently? Consider that telecommunications media have split consumer markets into small, sometimes hard to reach pieces. Some of these market slivers use internet as their main source of information, while others may solely rely on television, radio, or read traditional print media. To make matters worse, popular technologies like ad blocking software and DVR disrupt your message and cut into your projected impressions.

Advertising professionals know that a diverse and balanced advertising portfolio, though difficult build, is the key to winning customers in today’s market. Traditional physical media, like billboards, vehicle graphics, decorated awnings, and signs are sure to generate a large number of impressions across all demographics. But which option is going to give you the most value for your advertising dollar?

Vehicle graphics are more cost effective, in terms of cost per impression, than television, magazine, newspaper, or the aggregate of other outdoor advertising methods.

Ad agency RYP & Becker Group finds that:

  • 97 Percent of people surveyed recalled the ad on their test truck.
  • 98 percent also thought that the ads created a positive image of the advertiser.
  • 96 percent felt that fleet graphics had more impact than billboards.

- Cited in “Street-Smart Advertising” 3M, October 2013

Per above, fleet advertising not only generates more impressions per dollar: it generates quality impressions. It is one of the most dynamic and cost-effective ways to advertise your brand.

IMG_0016

Graphic Impressions’ full service shop can design, print, and install the vehicle graphics you need to promote your business and build your brand.  We offer a one-source, turnkey operation that helps you get the best value for your advertising dollar.  From design to installation and removal, we at Graphic Impressions have been tested by some of business’ largest and most demanding corporations – and passed with flying colors.

Give us a call at 800-237-2171 to begin your order today.

Email us at sales@graphicimpressions1.com.

Follow us:


images

 

Designing Your Customer Communication

 

The way that information is displayed can either undermine or promote the underlying message.  Perhaps this is more salient today, when we’ve had years to refine and shape the way that information is delivered.  Texting, social media, and other forms of digital communication have co-evolved with the way that our culture reads information.   “Tl;dr“, for instance, is social media slang for “too long, didn’t read”, and is used to post summaries for text that spans more than a few short paragraphs – the limit for people who are actively scanning for the “main idea” in a text.

Hertz Rental Vehicle Graphic

While we can wax philosophical about the social ramifications of developing digestible information, the protests of Luddites and grammarians are irrelevant.  The reality is that quick, accessible information is more effective at delivering messages than long, complicated blocks of text.This is a symptom of an environment where information must be delivered efficiently and effectively.

Aesthetics also play a large role in delivering information.  A consistent, clean, and appropriate interface will help to direct customers to the services they need.  A cluttered, tattered, or inappropriate presentation can alienate customers and tarnish your brand.

Donald A. Norman’s the The Design of Everyday Things is a book that every marketer, engineer, and innovator should read.  The book explains how product designs, and designs in general, work for or against users.  It is canonical in a growing field of research that empirically looks at design and human interaction.  Norman’s statement “Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating,”  asks us who we are communicating with when we decide on a design (Design of Everyday Things: Preface to 2002 edition, X).

In the everyday we can point out examples where poor communication results from poor design.  Shop owners may have an area of a store that is never visited, not because consumers do not want the products are sold there, but because they have no mental map or directions to those products.  Maybe there is a unique product or deal that the shop offers:  How can they tell their customers?  Signs, window graphics, and permanent displays can help customers “read” your store and quickly find what they need.  In this way, your store’s design/layout alters the way your customers interact with you.

Shipping and trucking companies know that road safety does not depend solely on their drivers.  Reflective, easy-to-read, and fluorescent wraps can catch the attention of other drivers and inform them of blind spots and “no zones” around large trucks.

no_zone

Whether you’re promoting your business, introducing a product, building your brand, or improving public safety, you can effectively design the way that you interact with customers by using products from Graphic Impressions.

Graphic Impressions offers Custom Signage, Vehicle Wraps Graphics,  and Retail-Centered Graphics products.  We can offer you products that are appropriate for indoor or outdoor, and that are geared towards cover_imagelong or short-term use.  Our facilities are capable of making ready-to-go signs and decals – all to your specification.

Because we use quality 3M materials, we are able to deliver the consistent, professional look that will give your customers confidence in your brand.

Tl;dr: Let us know how we can help you to improve customer communication.

Give us a call at (800) 237-2171 to place your custom order.

Email us at  sales@graphicimpressions1.com.

Follow us:


images

 

Ridge

 

 

After the End of March

As many of you are aware, the college basketball season is coming to an end.  We are slowly shifting back to the normal day-to-day here in Hutchinson, the location of our Kansas headquarters, which just hosted the NJCAA Men’s Division I Basketball Tournament.  Graphic Impressions created the graphics for the event and several of its participating sponsors, and is proud to be the company entrusted with this task.

NJCAA Hutchinson floor graphic
The end of the basketball season means, of course, that warmer weather is on the horizon in our city and elsewhere in these United States.  Celebrations, outdoor concerts, cookouts, street fairs, farmer’s markets, and garden sales will replace the snow plows, salt trucks, and empty sidewalks endemic to the colder months.


As always, Graphic Impressions is ready to help you with the design, creation, and installation of graphics to promote your business year round.  We would like the opportunity to help you promote your upcoming outdoor and special events as well.  Our versatile operation makes graphics designed to look great in indoor or outdoor environments and under various lighting conditions.  Because we use high quality materials,ttps://www.facebook.com/graphicimpressions.ks/”

Among our plethora of options, we use industry leader 3M’s materials and appropriate inks to give your graphics a consistent, professional look.
These quality 3M materials:

  • Decrease installation and removal times.
  • Make your outdoor graphics last longer
  • Use adhesives that make installation easier and bubble-free
  • Include options for reflective films that make your graphics visible in an array of lighting conditions.

    https://lh3.ggpht.com/-idBS2exq6do/Uzsk_4_Qy1I/AAAAAAAAABQ/NdCyVgnhYLM/s1600/special-events.jpg

For events, signage has to work well and work fast.  Our staff of experts can custom create the signage you need to make sure you capture attention and sales.

Graphic impressions makes outdoor signs and banners easy and hassle-free.  Our commercial signage designers create artwork to fit any number of situations.  We manufacture frames, fittings, wlded brackets, create artwork to specifications, and powder coat sign frames and brackets for maximum outdoor durability

Give us a call at 800-237-2171 to place your specialized order today.

email: sales@graphicimpressions1.com
Phone: 800-237-2171


images