Category Archives: Event Graphics

Thinking Outside of the Box[car]: Insight Into Modern Aesthetic Enhancements

An article from 3M’s news blog gives a beautiful example of how aesthetic considerations can overlap with practical considerations to create a unique experience for customers.

From the article:

3M graphic films are not only protecting the interiors of three trains in France, they are enhancing them with artistic beauty, too.

Art Graphics inside of French Passenger Train

© Christophe Recoura

Rail passengers are being enveloped by art during their commutes, thanks in part to 3M France’s Commercial Graphics Division and 3M graphic films.

- Spark “3M graphic films provide visual feast for train passengers”, 3M August 2013 (click for full article)

So, while we are all know that custom graphics can help craft a professional visage and increase visibility, its good to think about the plethora of other applications.

It’s easy to become fixed on the functionality, but thinking outside of the box, how can something as powerful and revolutionary as modern printing techniques create new experiences for our customers and clients?  Food for thought.

If you have any unique ideas, leave a comment, or better yet, get out there and make your unique application a reality.

 

LED Optimizing Films from 3M: Available Through Graphic Impressions

Screen Capture of graphic films from from 3M info sheet

Did you know that industry leader 3M makes films that optimize LED backlighting? These films contribute to your overall energy savings by allowing you to use less light and more efficient signage. The versatility of the films allows you to use a wider variety of solutions, thus lowering your overhead without sacrificing quality or aesthetics.

Here at Graphic Impressions, we can, from design to installation, create your sign graphics using 3M™ Envision™ Translucent and Diffuser Films. And, as always, we’re here to answer your questions. Our knowledgeable staff will make sure that you get the right materials for your business.

Call us today at 800-237-2171, or email us to get started with your custom graphics today.

email: sales@graphicimpressions1.com
Phone: 800-237-2171


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Designing Your Customer Communication

 

The way that information is displayed can either undermine or promote the underlying message.  Perhaps this is more salient today, when we’ve had years to refine and shape the way that information is delivered.  Texting, social media, and other forms of digital communication have co-evolved with the way that our culture reads information.   “Tl;dr“, for instance, is social media slang for “too long, didn’t read”, and is used to post summaries for text that spans more than a few short paragraphs – the limit for people who are actively scanning for the “main idea” in a text.

Hertz Rental Vehicle Graphic

While we can wax philosophical about the social ramifications of developing digestible information, the protests of Luddites and grammarians are irrelevant.  The reality is that quick, accessible information is more effective at delivering messages than long, complicated blocks of text.This is a symptom of an environment where information must be delivered efficiently and effectively.

Aesthetics also play a large role in delivering information.  A consistent, clean, and appropriate interface will help to direct customers to the services they need.  A cluttered, tattered, or inappropriate presentation can alienate customers and tarnish your brand.

Donald A. Norman’s the The Design of Everyday Things is a book that every marketer, engineer, and innovator should read.  The book explains how product designs, and designs in general, work for or against users.  It is canonical in a growing field of research that empirically looks at design and human interaction.  Norman’s statement “Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating,”  asks us who we are communicating with when we decide on a design (Design of Everyday Things: Preface to 2002 edition, X).

In the everyday we can point out examples where poor communication results from poor design.  Shop owners may have an area of a store that is never visited, not because consumers do not want the products are sold there, but because they have no mental map or directions to those products.  Maybe there is a unique product or deal that the shop offers:  How can they tell their customers?  Signs, window graphics, and permanent displays can help customers “read” your store and quickly find what they need.  In this way, your store’s design/layout alters the way your customers interact with you.

Shipping and trucking companies know that road safety does not depend solely on their drivers.  Reflective, easy-to-read, and fluorescent wraps can catch the attention of other drivers and inform them of blind spots and “no zones” around large trucks.

no_zone

Whether you’re promoting your business, introducing a product, building your brand, or improving public safety, you can effectively design the way that you interact with customers by using products from Graphic Impressions.

Graphic Impressions offers Custom Signage, Vehicle Wraps Graphics,  and Retail-Centered Graphics products.  We can offer you products that are appropriate for indoor or outdoor, and that are geared towards cover_imagelong or short-term use.  Our facilities are capable of making ready-to-go signs and decals – all to your specification.

Because we use quality 3M materials, we are able to deliver the consistent, professional look that will give your customers confidence in your brand.

Tl;dr: Let us know how we can help you to improve customer communication.

Give us a call at (800) 237-2171 to place your custom order.

Email us at  sales@graphicimpressions1.com.

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