Are you promoting your brand effectively and efficiently? Consider that telecommunications media have split consumer markets into small, sometimes hard to reach pieces. Some of these market slivers use internet as their main source of information, while others may solely rely on television, radio, or read traditional print media. To make matters worse, popular technologies like ad blocking software and DVR disrupt your message and cut into your projected impressions.
Advertising professionals know that a diverse and balanced advertising portfolio, though difficult build, is the key to winning customers in today’s market. Traditional physical media, like billboards, vehicle graphics, decorated awnings, and signs are sure to generate a large number of impressions across all demographics. But which option is going to give you the most value for your advertising dollar?
Vehicle graphics are more cost effective, in terms of cost per impression, than television, magazine, newspaper, or the aggregate of other outdoor advertising methods.
Ad agency RYP & Becker Group finds that:
- 97 Percent of people surveyed recalled the ad on their test truck.
- 98 percent also thought that the ads created a positive image of the advertiser.
- 96 percent felt that fleet graphics had more impact than billboards.
- Cited in “Street-Smart Advertising” 3M, October 2013
Per above, fleet advertising not only generates more impressions per dollar: it generates quality impressions. It is one of the most dynamic and cost-effective ways to advertise your brand.
Graphic Impressions’ full service shop can design, print, and install the vehicle graphics you need to promote your business and build your brand. We offer a one-source, turnkey operation that helps you get the best value for your advertising dollar. From design to installation and removal, we at Graphic Impressions have been tested by some of business’ largest and most demanding corporations – and passed with flying colors.
Give us a call at 800-237-2171 to begin your order today.
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